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"If you’re an auto brand, you have to get into mobile gaming.”
(Luxury Daily on Volkswagen Sports Car Challenge)

Why consumer love mobile games
(and brands should use them) 

Millennials prefer mobile gaming to connect with brands.

Mobile is becoming the consumers 1st screen, where brands want an app presence on consumer’s smart devices to engage and connect and in turn, consumers want engaging and rewarding app experiences which they value and retain. 

Consumers are attracted to branded content which entertains and informs.
Branded mobile games deliver greater engagement, brand loyalty and long-term value than any other form of mobile content or advertising. The game can focus on a particular product, service or gamify the creative of a promotional campaign, all of which deliver a brand experience direct to the consumers device. Mobile games can link consumers to a brand’s online/offline touch points and use intuitive game design and downloadable content to keep consumers playing for longer enabling brands to stay connected for months or even years. They earn their mobile real-estate and are ‘stepping stones’ to connect consumers and brands. 

Branded mobile games can be used as precise marketing tools

Data analytics measure every single interaction the consumer makes in-game. From visiting the brand website, to making a sales inquiry which leads to a purchase, branded games deliver trackable data and insights on consumer behavior complete with a precise ROI.Branded mobile games can be used as precise marketing tools where data analytics measure every single interaction the consumer makes in-game. From visiting the brand website, to making a sales inquiry which leads to a purchase, branded games deliver trackable data and insights on consumer behavior with a precise ROI.